{"id":1473,"date":"2023-02-21T11:51:12","date_gmt":"2023-02-21T10:51:12","guid":{"rendered":"http:\/\/frequenceesj.com\/?p=1473"},"modified":"2023-02-21T16:06:43","modified_gmt":"2023-02-21T15:06:43","slug":"super-bowl-2023-riri-reine-du-placement-de-produit","status":"publish","type":"post","link":"https:\/\/frequenceesj.com\/index.php\/2023\/02\/21\/super-bowl-2023-riri-reine-du-placement-de-produit\/","title":{"rendered":"Super Bowl 2023 : Rihanna, reine du placement de produit !"},"content":{"rendered":"\n<p><strong>La chanteuse a cr\u00e9\u00e9 l\u2019\u00e9v\u00e9nement ce dimanche 12 f\u00e9vrier en se repoudrant le visage en pleine performance. Un coup de pub malin qui n\u2019a pas manqu\u00e9 d\u2019enflammer la toile. Du Rihanna tout crach\u00e9 !\u00a0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The MVP <a href=\"https:\/\/twitter.com\/rihanna?ref_src=twsrc%5Etfw\">@rihanna<\/a> in <a href=\"https:\/\/twitter.com\/hashtag\/ICONVELVET?src=hash&amp;ref_src=twsrc%5Etfw\">#ICONVELVET<\/a> \u2018The MVP\u2019 \u2764\ufe0f\u200d\ud83d\udd25 Legendary sh*t only \ud83c\udfc6 <a href=\"https:\/\/t.co\/Wc7ALKLKmF\">pic.twitter.com\/Wc7ALKLKmF<\/a><\/p>&mdash; Fenty Beauty (@fentybeauty) <a href=\"https:\/\/twitter.com\/fentybeauty\/status\/1625009860944470023?ref_src=twsrc%5Etfw\">February 13, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Non non vous ne r\u00eavez pas, Queen Riri is back ! Apr\u00e8s plus de 6 ans d\u2019absence, la star de la pop a livr\u00e9 dimanche dernier une performance \u00e0 couper le souffle \u00e0 l\u2019occasion du <a href=\"https:\/\/www.youtube.com\/watch?v=HjBo--1n8lI\" target=\"_blank\" rel=\"noreferrer noopener\">Super Bowl 2023<\/a>. Au programme : danseurs immacul\u00e9s \u00e0 l\u2019\u00e9nergie \u00e9lectrisante, ventre rebondi moul\u00e9 dans une combinaison \u00e9carlate, sons iconiques\u2026et live make-up dans les airs.&nbsp;<\/p>\n\n\n\n<p>Et oui ! Si les marques se bousculent pour obtenir une publicit\u00e9 \u00e0 la mi-temps de l\u2019event, Rihanna, elle, n\u2019a eu qu\u2019\u00e0 se remaquiller au milieu du show devant les 100&nbsp;millions de t\u00e9l\u00e9spectateurs venus assister \u00e0 la victoire des Chiefs de Kansas City sur les Eagles de Philadelphie. Le match, tr\u00e8s attendu par les Am\u00e9ricains, a fait bondir le taux d\u2019\u00e9coute des musiques de la chanteuse de plus de 640% sur la plateforme Spotify. Un retour r\u00e9ussi, pour les Navy comme pour Fenty Beauty.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La poudre Fenty Beauty qui fait le buzz&nbsp;<\/strong><\/h2>\n\n\n\n<p>C\u2019est au d\u00e9but de son c\u00e9l\u00e8bre tube \u00ab&nbsp;All of the Lights&nbsp;\u00bb que la Barbadienne a pris quelques secondes pour se repoudrer le nez, l\u2019unde ses danseurs tenant son micro. Un moment furtif qui a pourtant suffi \u00e0 faire le buzz.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">the way Rihanna decided to fix her makeup mid-Super Bowl performance? iconic <a href=\"https:\/\/t.co\/hqB6zJYhDS\">pic.twitter.com\/hqB6zJYhDS<\/a><\/p>&mdash; Spencer Althouse (@SpencerAlthouse) <a href=\"https:\/\/twitter.com\/SpencerAlthouse\/status\/1624946103283027968?ref_src=twsrc%5Etfw\">February 13, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Sur les r\u00e9seaux sociaux, les internautes ont salu\u00e9 ce coup de pub intelligent. Certains ne se sont d\u2019ailleurs pas fait prier pour trouver le nom exact de la poudre utilis\u00e9e. Pas de gatekeeping, ici on r\u00e9v\u00e8le tout ! Il s\u2019agissait de la <a href=\"https:\/\/www.sephora.fr\/p\/invisimatte-2.0---poudre-matifiante-614660.html?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=SephoraEUR_SR_FRA_PLA-PMAX-Maquillage_GEN_OTH_OGOING_EC_SHOP_GSMS_CRD_FRA_EUR_NAPP&amp;utm_term=&amp;gclid=Cj0KCQiArsefBhCbARIsAP98hXTxX4ZSb3zoAIUBiIK5cnqXV_md8M0tVCKcxNIMxID_yzzr_ZY7nU8aApGaEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">poudre matifiante Invisimatte<\/a>, vendue une trentaine d\u2019euros en France. Fun fact ? La description du produit indique que \u00ab&nbsp;<em>Rihanna applique Invisimatte en toutes circonstances<\/em>&nbsp;\u00bb.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Reproduire le look de Rihanna \u00e0 la maison&nbsp;<\/strong><\/h2>\n\n\n\n<p>Et pour celleux qui voudraient recr\u00e9er le maquillage de la chanteuse sans pour autant&nbsp; se d\u00e9cha\u00eener sur une plateforme sur\u00e9lev\u00e9e, c\u2019est aussi possible. Pour l\u2019\u00e9v\u00e8nement, la star portait son nouveau rouge \u00e0 l\u00e8vres liquide&nbsp;<a href=\"https:\/\/www.sephora.fr\/p\/fenty-icon-velvet-liquid-lipstick---rouge-a-levre-liquide-652070.html?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=SephoraEUR_SR_FRA_PLA-PMAX-Maquillage_GEN_OTH_OGOING_EC_SHOP_GSMS_CRD_FRA_EUR_NAPP&amp;utm_term=&amp;gclid=Cj0KCQiArsefBhCbARIsAP98hXTEfGTYa2zpfXdyQOS4Mx-O955L5mgjoNPWOxrEx5hv-nsBig0G9KIaAo9UEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">Fenty Icon Velvet<\/a>&nbsp;en teinte MVP.&nbsp;Un choix audacieux qui allait de pair avec sa combinaison sign\u00e9e Loewe.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Did ya&#39;ll see that pigment? \ud83d\udc40 <a href=\"https:\/\/twitter.com\/hashtag\/ICONVELVET?src=hash&amp;ref_src=twsrc%5Etfw\">#ICONVELVET<\/a> Liquid Lipsticks have officially dropped &amp; now you can get luxe, long-lasting liquid color with  this \u2728iconic\u2728 plush + comfy formula! \ud83d\udcaf <br><br>AVAILABLE NOW \ud83e\udd29 <a href=\"https:\/\/t.co\/7p7lohWssv\">https:\/\/t.co\/7p7lohWssv<\/a> <a href=\"https:\/\/t.co\/iqSJge7ANO\">pic.twitter.com\/iqSJge7ANO<\/a><\/p>&mdash; Fenty Beauty (@fentybeauty) <a href=\"https:\/\/twitter.com\/fentybeauty\/status\/1624135918121803777?ref_src=twsrc%5Etfw\">February 10, 2023<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Quant au fond de teint, Rihanna arborait le tr\u00e8s appr\u00e9ci\u00e9&nbsp;<a href=\"https:\/\/www.sephora.fr\/p\/pro-filt-r-soft-matte-longwear-foundation---fond-de-teint-longue-tenue-614651.html?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=SephoraEUR_SR_FRA_PLA-PMAX-Maquillage_GEN_OTH_OGOING_EC_SHOP_GSMS_CRD_FRA_EUR_NAPP&amp;utm_term=&amp;gclid=Cj0KCQiArsefBhCbARIsAP98hXS2OCbx7N8FklhfdWhACT2UUNuLs3T37HT5AmWWPERpyfbC40903a8aAmH5EALw_wcB\" data-type=\"URL\" data-id=\"https:\/\/www.sephora.fr\/p\/pro-filt-r-soft-matte-longwear-foundation---fond-de-teint-longue-tenue-614651.html?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=SephoraEUR_SR_FRA_PLA-PMAX-Maquillage_GEN_OTH_OGOING_EC_SHOP_GSMS_CRD_FRA_EUR_NAPP&amp;utm_term=&amp;gclid=Cj0KCQiArsefBhCbARIsAP98hXS2OCbx7N8FklhfdWhACT2UUNuLs3T37HT5AmWWPERpyfbC40903a8aAmH5EALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">Fenty Beauty Pro Filt&rsquo;r Soft Matte Longwear<\/a>. Le produit est disponible en 56 teintes diff\u00e9rentes et promet un fini lisse et une couvrance parfaite de jour comme de nuit. Alors pari r\u00e9ussi ? Vu le r\u00e9sultat sur Riri, nous, on dit oui !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La chanteuse a cr\u00e9\u00e9 l\u2019\u00e9v\u00e9nement ce dimanche 12 f\u00e9vrier en se repoudrant le visage en pleine performance. Un coup de pub malin qui n\u2019a pas manqu\u00e9 d\u2019enflammer la toile. Du Riri tout crach\u00e9 !\u00a0<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-1473","post","type-post","status-publish","format-standard","hentry","category-mode-beaute"],"_links":{"self":[{"href":"https:\/\/frequenceesj.com\/index.php\/wp-json\/wp\/v2\/posts\/1473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/frequenceesj.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/frequenceesj.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/frequenceesj.com\/index.php\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/frequenceesj.com\/index.php\/wp-json\/wp\/v2\/comments?post=1473"}],"version-history":[{"count":8,"href":"https:\/\/frequenceesj.com\/index.php\/wp-json\/wp\/v2\/posts\/1473\/revisions"}],"predecessor-version":[{"id":1489,"href":"https:\/\/frequenceesj.com\/index.php\/wp-json\/wp\/v2\/posts\/1473\/revisions\/1489"}],"wp:attachment":[{"href":"https:\/\/frequenceesj.com\/index.php\/wp-json\/wp\/v2\/media?parent=1473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/frequenceesj.com\/index.php\/wp-json\/wp\/v2\/categories?post=1473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/frequenceesj.com\/index.php\/wp-json\/wp\/v2\/tags?post=1473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}